Our world of color is coming together. The 2018 Color of the Year declarations by major paint companies and Pantone are more like a family gathering, different but related. Hue and tone, reasons and rationalizations may not be identical twins but this year’s favored color selections bear some common lineage.
To keep our palettes fresh and our design solutions marketable, we maintain a constant, watchful-eye on color and design trends year-round in the WHA Color Studio. Fashion, home décor and Pantone provide key indications of what’s hot and what’s not for color and design.