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Different, But Related – The 2018 Color of the Year Family


Our world of color is coming together.  The 2018 Color of the Year declarations by major paint companies and Pantone are more like a family gathering, different but related.  Hue and tone, reasons and rationalizations may not be identical twins but this year’s favored color selections bear some common lineage.

Key themes for the color picks include attributes of strength, creativity, comfort, mindfulness, mystery and timelessness.  It’s a lot for a single color choice – can one color do all that?  Pantone says it best; color “has always been an integral part of how a culture expresses the attitudes and emotions of the times.”

Blue dominates and influences the majority of 2018 Color of the Year family members.  Whether purple, green or black, each hue draws some heritage from blue, a favorite child.  Blends of blue with green are especially prevalent inspired by nature, evoking a calming sanctuary – antidote for harried, digitally-driven lives surrounded by high-tech, neutralized, contemporary interior spaces.

Two outliers, one pink and one red, are included with this year’s choices.  These color members are the family’s recessive genes with some inherited characteristics and a spirit all their own; yet they play well with others, pink and red pair nicely with many of the cooler tones.  It’s a happy family.


2018 Color of the Year Family 

Dunn Edwards, The Green Hour, a dark shade of blue, gray, green

  • Mysterious
  • Creative
  • Timeless


Behr, In the Moment, a spruce blue coalescence of blue, gray, green

  • Mindful
  • Restorative
  • Tranquil


Sherwin Williams, Oceanside, a complex, deep, green-meets-blue tone

  • Elusive
  • Creative
  • Timeless


PPG, Black Flame, a black with indigo undertones

  • Comforting
  • Strong
  • Classic


Pantone, Ultra Violet, a blue-based purple shade

  • Enigmatic
  • Contemplative
  • Dramatic


AkzoNobel, Heartwood, a warm-toned pink

  • Comforting
  • Calming
  • Nurturing


Benjamin Moore, Caliente, a vibrant shade of red

  • Charismatic
  • Spirited
  • Confident

About Donna Aldrich

An essential part of WHA’s integrated, architectural design process, Donna leads a highly skilled, professional team responsible for master color palettes, color and materials design guidelines, exterior color and material selections as well as interior design.
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